Illustrated pattern for Häagen-Dazs' Salted Caramel flavoured ice cream, commissioned by Hugo & Marie and design agency LOVE., 2017.
As a part of Häagen-Dazs’ packaging overhaul LOVE invited 13 internationally renowned artists and designers to create artworks for designated ice cream flavours. The artwork is used on ice cream packaging, TV, online, social media and print advertising and in promotional events as textile and wallpaper. The new illustrated packaging was launched in 2017 across Europe, Asia and South-America.
Photos by Häagen-Dazs