Artwork for Häagen-Dazs
Artwork for Häagen-Dazs Salted Caramel flavoured ice cream, commissioned by Hugo & Marie and design agency LOVE, 2017. As a part of Häagen-Dazs’ packaging overhaul LOVE invited 13 internationally renowned artists and designers, such as Santtu Mustonen and Kustaa Saksi, to create artworks for designated ice cream flavours. The artwork is used on ice cream packaging, TV, online, social media and print advertising and in promotional events as textile and wallpaper. The packaging was launched over the summer and autumn of 2017 across Europe, Asia and South-America.
Product photos: Häagen-Dazs